Virtual Reality (VR)

Able to create realistic virtual reality contents

Differentiated technology and content providers with the industry

We pioneer the future market by continuing research and development of 3D converting and VR technology.

Market

Transition of Contents Interests

증강현실과 가상현실 시장이 2020년 1500억달러로 급성장해 소프트웨어업계 신성장 동력으로 부각. 성장성에 비해 관련 부문은 대부분 다국적 업체가 장악하고 있어, 국내 SW업체 대응이 필요. 2016년 약 40억달러(약 4조300억원) 규모로 예상되는 증강현실(Augmented Reality AR) · 가상현실(Virtual Reality VR) 시장이 1500억달러(약 160조원)로 성장 예측.

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Oculus Rift 인수 $ 2 Billion

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Magic Leap 인수 $0.542 Billion

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Oculus Rift와 Gear VR 제작

Digital Showroom

To achieve boosting the innovative brand image and strengthening possible customer group via digital showroom and system development.

Innovative Retail

Increasing possible target customer
locating in the center of the city / targeting young customer via digital media

Increasing possible target customer – locating in the center of the city / targeting young customer via digital media

Experience oriented contents
Displaying in the Digital Showroom / Offering modelling simulation and virtual reality experience

Experience oriented contents – Displaying in the Digital Showroom / Offering modelling simulation and virtual reality experience

New concept showroom that provides new vehicle experience interactively by utilizing digital technology.

My Car Table

Customers can configure the vehicle via Touch Table Configurator

Live Theater

Live Theater can display the vehicle that customer configured on the Touch Table configurator via Media Wall.

3D Car Wall

The viewers can experience realistic 3D view with 3D glasses, and vehicles can be controlled by kinetic device.

VR EXPERIENCE

Customers can have driving experience in virtual reality via HDM (Head Mound Display)

SHOWROOM SPECIFICATION
Scale 198.16㎡
Location COEX Mall B1 (Daily average floating population : 150,000 people
Space Configuration ① Live Theater ② My Car Table ③ Touchable Closet ④ Communication Bar ⑤ 3D Car Wall ⑥ Event zone
Open Date March 19th, 2015

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